The Dream Society: Rolf Jensen: Trade Paperback: 9. Powell's Books. Synopses & Reviews. How Market Leaders from Disney to Nike Successfully Target Human Emotions. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought- provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams. Praise for The Dream Society. Well presented and organized, this is highly recommended for academic and corporate libraries. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 2. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls . In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow. Synopsis. The future is uncertain - the world is constantly changing. While anything can happen, some things are far more likely than others. View Larger Image The. Nordic Radiology and The Dream Society. Rolf Jensen Dream Society. The Dream Society has 49 ratings and 2 reviews. The Dream Society - Kindle edition by Rolf Jensen. The Dream Society Kindle Edition. Jensen proclaims 'the dream society.'. Read The Dream Society by Jensen, Rolf with Kobo. The Dream Society by Rolf Jensen. Dream Society Realized by Rolf Jensen starting at $29.95. Dream Society Realized has 0 available edition to buy at Alibris. Rolf Jensen provides the reader with a tangible look at what the future might be like in this text. About the Author. Rolf Jensen is director of The Copenhagen Institute for Future Studies, one of the world's leading future- oriented think tanks. Strategic advisor to over 1. Jensen is also council advisor to The Futures Council of The Conference Board, Europe. He has written about future issues and business strategy for numerous periodicals, including The Futurist. Dream Society Rolf Jensen Pdf Free
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